Does your website already describe your business to Google? How to check in 2 minutes
Google reads a hidden description of your business on your website: your name, what kind of business you are, your phone number and your town. Your website should describe your business once. Here's how to check whether yours already does, and what to do in Proof Pin either way.
1 Check with a free tool (1 minute)
- Open validator.schema.org, the free checker from Schema.org (the standard Google uses).
- Choose Fetch URL, paste your website's home page address and click Run test.
- Look at the list of things it found. If you see LocalBusiness, Organization or a business type like RoofingContractor, Plumber, HomeAndConstructionBusiness or ProfessionalService, your website already describes your business.
Detected
2 Check your WordPress plugins (1 minute)
In your WordPress dashboard, open Plugins. If Rank Math SEO, Yoast SEO or All in One SEO is active, it almost certainly describes your business. That's where you'd change those details:
- Rank Math: Rank Math → Titles & Meta → Local SEO
- Yoast SEO: Yoast SEO → Settings → Site representation
- All in One SEO: Search Appearance → Global Settings → Knowledge Graph
Menu names can differ a little between plugin versions.
Plugins
3 Set Proof Pin to match
In Proof Pin, open SEO Settings and find Add my business details to Google search data.
Your website already describes your business
You found a business type in step 1, or you use an SEO plugin. Leave the setting off. Your project pages will point to the business description your website already has, so Google sees one business, not two.
Nothing found and no SEO plugin
Turn the setting on. Proof Pin adds your business name, type, phone, town and website to every project page, using what you entered in SEO Settings.
Still not sure? Leave it off. Your project pages work either way.
How Proof Pin helps
On Growth and Pro, every job you publish becomes a page on your website. Each page tells Google, in the same hidden format:
- What the job was, like "Roof replacement"
- Where it happened: the town and state
- What the customer said, with their star rating
- Your job photos, a breadcrumb trail and answers to common questions
- Who did the work, linked to your business without listing it twice
Each page also gets its own title and description for search results, like “Roof Replacement in Appleton, WI — Your Business”. Google decides how pages appear in search, so none of this guarantees rankings or review stars, but it gives Google a clear, accurate picture of the work you do and where you do it.